![]() From this, it is similar to how Caffeine-Free Mountain Dew, Red, and Sport all received Diet versions before Code Red came along. The parent company, PepsiCo, was inspired by this introduction, eventually leading to the creation of multiple other flavors such as LiveWire (released in summer 2003) and Baja Blast (a Taco Bell exclusive released in 2004).Īfter a successful first year on shelves, Diet Code Red was brought into production in 2002. When Code Red first released in the United States, this introduction alone increased overall Mountain Dew sales by 6% in its first year. It was also available in Slurpee form exclusively for a few years until 2005. It was officially released in stores in May 2001 nationwide in the United States as a permanent flavor, and was available in various sizes such as 20-ounce bottles, 24-ounce bottles, 2-liter bottles, 3-liter bottles, 12-packs, 24-packs. The letter revealed that Code Red is "Coming to a store near you in May," signifying a planned release of May 2001. They were sent a box containing a "you won" letter, following a Code Red shirt, and a six-pack of bottles to be the one of the first to sample. In March 2001, Mountain Dew's website held an online racing game called " Mission: Code Red." After the top-scoring winners won the online racing game with high enough points, the winners acquired their free Code Red merchandise. Its tagline is " DEW with a Rush of Cherry Flavor." while in Oceania, its catchphrase is " DEW with a Rush of Berry Flavour." History Code Red is a Cherry flavor of Mountain Dew, and its name implies having a red look and a comparable tasting flavor and color to that of Cherry Fusion and Game Fuel (Charged Cherry Burst).
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